It is a very good practice if you are involved in optimising your website in such a way that it is Search Engine friendly by following all the white hat rules. SEO for a website is a very extensive task and it involves a daily push to make it effective. Higher ranking can ensure maximum traffic to the website and more sales. Not only the rankings, it must take into account the website designing to allure the visitor coming to the site. Spending time on your site’s SEO optimization is always time well spent.